hi there... welcome to my portfolio have a look around and feel free to reach out let’s create some exceptional work together

Visual storytelling is at the heart of my work. I believe in the power of a single image or a compelling video to create meaningful connections and inspire action.

As a strategic Content Marketer, I specialise in crafting content strategies, driving digital marketing initiatives, and building authentic brand narratives. With expertise in high-performing content ecosystems, digital asset management (DAM), AI-driven marketing, and analytics, I strive to deliver impactful and engaging communication.

My career highlights include award-winning projects, successful global partnerships, and a commitment to blending empathy, curiosity, and innovation to tell compelling stories.

Please view a full list of projects and clients on LinkedIn 

Content Production
Design
Content Strategy
AI Proficiency
Web development
Introvertedness
Coffee and Choas

  • Content Strategy & AI-Driven Marketing

    Designs robust content strategies incorporating AI tools for automation

  • Digital Asset Management (DAM)

    Spearheaded bespoke DAM systems for global teams, streamlining rights management, categorisation, and asset flighting.

  • Inclusive content

    Led projects engaging academics, thought-leaders and outstanding individuals in various fields to create inclusive, culturally accurate, relevant narratives.

  • Performance Optimisation

    Profficient with SEO, analytics, and content audits to enhance visibility, engagement, and conversions.

  • Multimedia Production

    video editing, photography, and AI-enhanced design, leveraging Adobe Creative Suite for high-quality output. Extensive experience with production with a small team through to supporting production on global media campaigns. Management of rights, usages, copyright, talent management, model releases

  • AI Content Automation

    Deploying AI tools for content ideation, research, and workflow optimisation.

  • Cross-Channel Distribution

    Executes cohesive content strategies across web, email, social media, and paid media channels.

  • Strategic Media Partnerships

    Collaborates with global brands such as BBC, National Geographic, and CNN to amplify reach and engagement.

  • Project Management

    management of budgets, timelines, and resource allocation to ensure efficiency and ROI.

  • Crisis Communication

    Develops and implements robust strategies for reputation management and digital crisis response.

  • 2009 – Present

    Director – Digipixlet Media (SA) Pty Ltd, Johannesburg, South Africa

    • Eco-Tourism Marketing for Coral Reef Safari:
      • Developed an integrated marketing strategy focusing on eco-conscious values and marine conservation.
      • Produced multimedia assets showcasing the beauty of coral reefs, enhancing global awareness and driving engagement.
      • Executed SEO-driven campaigns, social media activations, and email marketing to boost visibility and bookings.
      • Partnered with environmental organisations to create authentic, conservation-focused content.
    • Web Development: Designed and developed websites for various clients, ensuring modern, user-friendly, and brand-aligned digital experiences.
    • Corporate Identity Design: Managed end-to-end corporate identity (CI) development, including logo creation, visual guidelines, and brand storytelling to ensure cohesive branding across platforms.
    • Digital Innovation for BurnStar Technology: Supported brand storytelling, digital campaigns, and PR initiatives, contributing to its recognition as a Start-Up of the Year Award semi-finalist.
    • AI-Driven Content Solutions: Optimised brand messaging through AI-enhanced automation and analytics.

  • 2019

    BSc in digital marketing

    completed a BSc in digital marketing through the Dublin Institute of Technology

  • 2019

    Won five Bokkmark Awards for South African Tourism redesign

    Included in the project the migration of over 2000 articles previously developed to ensure limited SEO impact

  • 2014 – 2024

    Digital Content Editor – South African Tourism, Johannesburg, South Africa

    • Award-Winning Website Development: Led the South African Tourism website, earning five Bookmark Awards and a Loerie Award nomination.
    • Growth-Driven Content Strategies: Achieved year-on-year growth in international arrivals and domestic trips through innovative content strategies.
    • User-Generated Content: Managed the #ShareSouthAfrica campaign, leveraging UGC for cost-effective storytelling.
    • DAM Transformation: Revolutionised digital asset management, integrating AI tools to streamline content operations.
    • Global Media Partnerships: Collaborated with BBC, National Geographic, CNN, and Expedia to produce captivating content that elevated South Africa’s tourism appeal.
    • Crisis Communication Expertise: Developed reputation management frameworks and crisis response mechanisms for digital channels.

  • 2009 – 2011

    General Manager – Harford Sports Promotions, Johannesburg, South Africa

    • Event Execution: Oversaw major events like Discovery 702 Walk the Talk (50,000 participants) and Momentum 94.7 Cycle Challenge (31,000 participants).
    • Content Marketing: Delivered strategies to maximise event visibility and engagement.
    • Participant Analytics: Developed tracking mechanisms for engagement and applied insights to enhance future events.
    • Managed large-scale event marketing for Discovery 702 Walk the Talk (50,000 participants) and Momentum 94.7 Cycle Challenge (31,000 participants).
    • Developed and executed PR strategies and sponsorship activations.

  • 2008 – 2009

    Marketing Assistant – Spacebar Media (888), London, UK

    • Campaign Development: Contributed to digital marketing campaigns, increasing user engagement.
    • Analytics Tracking: Provided actionable insights for campaign optimisation.
    • Market Research: Identified opportunities for digital partnerships through competitor analysis.

  • 2007

    Marketing Coordinator – LTD Ltd, London, UK

    • Digital Campaigns: Boosted lead conversions and engagement through innovative marketing initiatives.
    • Affiliate Marketing: Successfully increased referral traffic and brand visibility through strategic partnerships.

  • 2006 – 2007

    Freelancer – Thika Travel, Netherlands

    • Digital Content: Created impactful content to strengthen Thika Travel’s market presence.
    • Trade Shows: Coordinated brand representation at international travel events.

  • 2002

    Launched one of the first online entry systems

    integrated with multiple databases

  • 2001 – 2006

    Race Office Manager – Harford Sports Promotions, Johannesburg, South Africa

    • Event Management: Managed large-scale events, focusing on logistics, budgeting, and performance measurement.
    • Content Strategy: Delivered consistent messaging across all promotional channels.
    • Team Coordination: Ensured smooth project execution by leading cross-functional teams.